CCM Hockey
FTW —
Women's
Protective Line
Role
Industrial Designer
Timeline
2022 — 2023
CCM Hockey
Industrial Designer
2022 — 2023
Had the opportunity to lead the design of the first complete ice hockey protective line built for the female anatomy. I approached this work with conviction, bringing both technical rigor and lived perspective to the table.
For generations, women and girls were forced to rely on ill-fitting protection that left them exposed — this became a call to change the standard. I helped drive that shift, turning a long-overlooked problem into a movement toward equipment shaped by real bodies, real needs, and a safer, more inclusive game.
How other sports, disciplines, and the military have protected the women's chest without compromising range of motion. Mapped to identify what hockey had never solved.
Concept directions, form language, and surveyed silhouettes across body types to establish fit parameters.
Physical samples built and tested against fit criteria — iterating on geometry, coverage zones, and material behaviour across chest profiles.
One patented system that flexes across dimensions — adapting to bust profile and torso length without adding bulk, regardless of shoulder width.
Resolving construction details, tolerances, sizing, and production constraints across five product categories.
A distinctive identity that sets it apart from traditional men's equipment — balanced to avoid being overly feminine while still embodying hockey performance and style.
Fit sessions across body types and levels of play — validating adjustability, coverage, and comfort before final production sign-off.
Shoulder pads, elbow pads, pants, gloves, and shin guards. The complete FTW lineup — designed for women and girls, commercialized across CCM's retail network.
Patented 3-way adjustment mechanism for any bust profile.
Lightweight, breathable, tapered close-to-the-hand fit.
Close-to-the-body protection without added bulk.
Tapered silhouette without compromise.
Ultra-stretch opening, inner belt and length-adjusting zipper to fit them all.
A line that didn't exist in Hockey's history — protected by patent, carried at retail, and now setting a new standard for what women and girls can expect from the sport.
Filed in both US and Canada, covering the innovative chest 3D-adjustment mechanism.
Full line designed for women and girls — commercialized and carried across CCM's retail network.
The first complete protective line designed for women and girls in Hockey's history.
